Local bus stand at Broadway was chosen to create awareness on the theme. Pamphlets carrying information on the theme were issued to the general public and they were explained to them over the microphone. Traditional art form like ‘thappatam’ was used, to draw the attention and to leave behind a message. DBAI childline unit made use of this platform to raise awareness on Childline (1098). More than 1100 general public were reached out through this one day programme.